Show Hospitality's latest gem, Playa, presents a unique concept blending Mediterranean flavors with a Southern twist. By day, the restaurant celebrates regional cuisine, while by night, it transforms into a vibrant entertainment venue. In 2021, Playa Miami partnered with CLAS6IC Label to deliver an exceptional nightlife experience to its guests.
Concept + Brand Strategy + Social Media
Create an environment where visitors can immerse themselves in Playa Miami's stunning ambiance, savor exquisite cuisine, and enjoy the vibrant rhythms of the music.
Objective
Strategy
Every Wednesday from 9 PM to 3 AM, Playa Miami hosts a weekly event that takes guests on a nostalgic journey with 90s R&B tunes. To promote this event, marketing visuals featuring classic and contemporary R&B album covers have been created for consistency across social media platforms. These promotional assets will be advertised through both paid and organic channels to effectively reach our target audiences. The goal is to offer an immersive dining experience that truly captures the essence of 90s R&B.
Results
Nostalgia R&B Wednesdays at Playa Miami has quickly become one of the city's premier nightlife destinations, drawing both locals and tourists since its debut. This weekly event has garnered widespread acclaim and attracts notable personalities like Meek Mill, Future, and City Girls, who have been seen enjoying the unique Nostalgia R&B Wednesdays experience at Playa Miami.