D'USSÉ is renowned for its distinctive, stout bottle design, featuring the Cross of Lorraine, a French symbol representing honor, courage, and perseverance. Additionally, co-founder Jay-Z has significantly elevated the brand's profile.
Since 2018, CLAS6IC Label has collaborated with Atlanta D'USSÉ Brand Ambassador Mr. Rugs to execute marketing and advertising campaigns. Our efforts focus on generating awareness, instilling enthusiasm, establishing a robust brand identity, and leaving a lasting impression on customers.
Content Design & Direction + Video Editing + Social Media
Objective
The main goal of the D'USSÉ-sponsored annual Mr. Rugs All Black Affair is to market, advertise, and promote the event while generating leads, raising brand awareness, and driving sales for D'USSÉ Cognac.
Strategy
CLAS6IC Label produced a campaign for D'USSÉ featuring an all-black theme aligning with the brand's core values of prestige and elegance. The campaign features content with muted gradient backgrounds in shades of black and grey, showcasing the D'USSÉ logo embossed in bold, black, all-caps typewriter font. Alongside static content, the campaign includes interactive visuals, videos, and other digital assets. The campaign will be distributed through both paid and organic advertising channels, leveraging the influence of Mr. Rugs and the prestige of D'USSÉ cognac.
Results
D'USSÉ VSOP cognac has experienced an impressive surge in sales in the United States since 2015, climbing from 59 thousand cases to a whopping 871 thousand 9-liter cases in 2021. The triumph of events like the D'USSÉ sponsored All Black Affair serves as a testament to its impact as a powerful marketing tool for the cognac brand.