Live! by Loews - St. Louis is a state-of-the-art hotel that boasts a lavish experience, fusing sports, entertainment, and top-notch amenities with exceptional hospitality, all for a cost of $65 million.
In collaboration with Live! By Loews and St. Louis entrepreneur Niddy Gritty, CLAS6IC Label worked to promote "The Bullock," an extraordinary and refined indoor and outdoor lounge situated on the hotel's rooftop.
Brand Strategy + Content Design + Social Media
Objective
Develop a brand-aligned campaign that generates interest and excitement around The Bullock, the rooftop cocktail lounge and bar at Live! by Loews.
Strategy
Promote the upscale and lavish rooftop lounge at Live! by Loews as a top-tier amenity where patrons can indulge in drinks, live sports events, and music. The marketing campaign will leverage various digital assets, such as web banners, digital TV screen ads, and social media content, which will be showcased on indoor and outdoor screens, as well as on social media platforms, email, and easels placed in the lobby and common areas throughout the hotel.
Result
Since its opening in 2020, The Bullock has become a popular destination for guests and visitors alike, who relish its sophisticated ambiance and sweeping views of downtown St. Louis and the St. Louis Cardinals' Ballpark Stadium. With the added pleasure of indulging in cocktails, live music, and sports events, The Bullock has become a tremendous success.