"A Boy. A Girl. A Dream." tells the story of Cass, an L.A. club promoter, and Free, a Midwestern visitor, who embark on a thrilling and emotional journey on the night of the 2016 Presidential election. As Free encourages Cass to confront his shattered dreams, he urges her to explore her own aspirations. CLAS6IC Label collaborated with executive producer Jash'd Belcher to promote the film's debut at the 2018 Sundance Film Festival.
Film Poster + Content Design + Social Media
Objective
Create a marketing campaign to increase anticipation and promote the debut of the movie "A Boy. A Girl. A Dream" at the Sundance Film Festival.
Strategy
CLAS6IC Label devised a promotional campaign for the 2018 Sundance Film Festival debut of A Boy. A Girl. A Dream. The campaign encompassed themed materials, including concept film covers, billboards, signage, and social media posts, disseminated across multiple channels to heighten anticipation before the premiere. In the screening location, concept film covers and signage were showcased to set the movie's ambiance and branding before the audience's viewing.
Results
A Boy, A Girl, A Dream had its premiere at Sundance and was subsequently acquired by Samuel Goldwyn for a nationwide theatrical release. It also received an Audience Award nomination.